Robert Frosts The Road Not Taken - The Ambiguous Road Essay -- Road N

The Very Ambiguous Road Not Taken  Ã‚     Ã‚   Donald J. Greiner states, "In the years since his death, biographical revelations and critical appraisals have torn off the mask to expose a Frost the public never knew: a flawed man with more than his share of personal tragedy, a major poet with more than his share of fear"(95). Many people consider Robert Frost to be a great poet with many accomplishments. His work is well known throughout Europe and the United States; however, most people do not know the kind of life Frost led. On the surface, Frost seems to be a skilled writer filled with ambition and determination, yet, on the inside, he is a man constantly tormented by a haunting past and many unknown tragedies. Frost often conveys his feelings in his poetry; thus, just as Frost's life has an underlying meaning, so do many of his poems. Frost's "The Road Not Taken" is a poem that is often studied on its obvious surface level; however, the poem is actually very ambiguous in its underlying meaning. Because the speaker in Frost's work can only take one path, he will never know what the other path holds for him. In the beginning of the work, the speaker states, "Two roads diverged in a yellow wood, /And sorry I could not travel both" (1-2). This statement supports the fact that the speaker realizes he can not take both paths; therefore, he can never know what each path has to offer him. The speaker often refers to the fact that he wishes to be able to explore both paths. When the traveler says he "kept the first for another day!" (13), he means that one day he intends to come back to the road he did not take and see what he missed. Supporting this fact, the speaker also declares that "knowing how way leads to way, /[he] doubted ... ... way this experience has affected his life. Like a faà §ade, sometimes the surface structure of a poem can be very misleading, and, periodically, one must look deeper into the work in order to grasp its true meaning. Often simple words and phrases are the key to understanding a poem so traditionally studied with one meaning attached to it. As stated before, Frost's "The Road Not Taken" is a poem frequently studied with a traditional insight; however, analyzed and critiqued at a different level this work is actually very ambiguous. Works Cited Frost, Robert. "The Road Not Taken." The North Introduction To Literature. 6th ed. Eds. Carl E.Bain, Jerome Beaty, and J. Paul Hunter. New York: W.W Norton, 1995. 1097. Greiner, Donald J. "Robert Frost." Dictionary of Literary Biography. 3rd ed. Ed. Peter Quartermain. Vol.54. Detroit: Gale, 1987. 93-121.      

Financial Ratio Analysis: Pakistan State Oil Essay

In 2011, company is more liquid than other two years this is due to increase of Rs 983917 in current asset from 2010 to 2011. And in 2011 to 2012 there is decrease of Rs 227300 in current asset. Quick Ratio is high in 2012 because stock-in-trade i.e. inventory decreases by Rs. 6854599 in 2012. Fixed Asset turnover is higher it means company has utilized its fixed assets more efficiently as compare to other period. Debt ratio and debt to equity ratio indicate that Company is more leveraged in 2012 than other periods. This higher leverage in part explains Company’s poor financial performance of 2012 relative to 2011 because the leverage commits Company’s interest payments that must be paid regardless of economic and market conditions. The ratios indicate that Company’s has a higher cost of sales in 2012 than the 2011. In 2012 Company’s has a better liquidity position, with both the current ratio and the quick ratio being higher than other years. In 2012, total assets are higher than other two years and its fixed asset turnover is significantly higher than other year. Alternatively, the poor fixed asset turnover may indicate overcapacity caused by extremely poor forecasts of future sales. Or, the poor ratio may indicate a fundamental inability or inefficiency in using the deployed assets. Keep in mind, though, that the debt ratios used in the ratio analysis above used total liabilities as a measure of debt. In contrast, capital structure analysis focuses specifically on long-term debt in calculating leverage. DuPont System of Financial Analysis: The DuPont analysis is similar with analyzing ratios: Company has an advantage in its leverage ratio in 2012 (Assets to Equity 6.95 compared to 6.26 and 6.89) and in its use of assets in 2010 (Total Asset Turnover of 4.93 compared to 4.19 and 3.9), yet has a poorer return on equity due to its low net profit margin. While one would expect a somewhat lower net profit margin for a firm with a higher leverage ratio (the firm has to pay interest to service the debt that gives the higher leverage ratio). Reference: Â  PSO Annual Report 2012 and 2011

Cushing’s Syndrome

Cushing’s Syndrome is a hormone disorder caused by the body tissues being exposed to high levels of the hormone cortisol for a long period of time. The disease is commonly caused by taking corticosteroid medicine in high doses over an extended period of time. The condition can also be caused by the body’s excess production of cortisol due to an overactive adrenal gland. It is a rare disease that mostly affects adults between the ages of 20 to 50. Females are more likely to get the disease than males due to an adrenal or pituitary tumor. Cushing’s Syndrome signs and symptoms include progressive obesity and skin changes. There is rapid gain in the upper body fat deposit along the collar bone and the back of the neck which is often called â€Å"buffalo humps† and a rounded face which is referred to as â€Å"moon face†. The skin stretches causing pink or purple stretch marks along the stomach, thighs, breasts, and arms. A woman with the syndrome could experience excess body hair growth on their face, neck, chest, stomach, and thighs. It could cause their menstrual cycle to become irregular or stop. A man with the syndrome could experience decreased fertility and erectile dysfunction. Other signs and symptoms include excess sweating, fatigue, muscle weakness, headaches, high blood pressure, thinning and fragility of the skin causing it to bruise easily and heal poorly. Other symptoms also include dryness of the skin, acne, weakened bones, cognitive difficulties, and high blood sugar which may lead to diabetes. Cushing’s Syndrome can also cause loss of emotional control which could lead to depression, anxiety, and irritability. The adrenal gland of the endocrine system produces a number of hormones, including cortisol. Cortisol plays a number of roles throughout the body. It helps with regulating the body’s blood pressure, which keeps the cardiovascular system functioning normal. It helps to react to stress by converting proteins, carbohydrates, and fats into usable energy. The condition can be caused by medication such as prednisone that has the same effects as the cortisol that is produced in the body. A doctor may prescribe this type medicine to patients with inflammatory disease such as asthma, lupus, rheumatoid arthritis, or to prevent the body from rejecting a transplanted organ. The treatment of these conditions often requires higher amounts of cortisol than the body normally needs in a day. The condition can be caused by your own body producing excess cortisol. This could occur from the excess production of one or both of the adrenal glands of the adrenocorticotropic hormone (ACTH) which regulates production of cortisol. A benign tumor of the pituitary gland can cause secretion of an excess amount of ACTH, which will, in return, stimulate the adrenal gland to make more cortisol than the body needs. As mentioned previously, the condition occurs more often in women. Urine and blood lab tests are performed to measure the hormone levels in the urine and blood. These tests will show if the body is producing an excessive amount of cortisol. Saliva tests are also used by analyzing cortisol levels in salvia collected at night. Normally, cortisol levels rise and fall throughout the day, but levels in people without Cushing’s Syndrome will drop considerably in the evening. Imaging tests such as CT or MRI scans can detect abnormalities such as tumors in the pituitary and/or adrenal glands. All of these tests can help a doctor diagnose Cushing’s Syndrome and rule out other medical conditions. The treatment for Cushing’s Syndrome depends on what caused the cortisol to be high in the body. The treatment should be designed to lower the high level of cortisol in the body. If the disease was caused by long term exposure to corticosteroids, then the treatment would be reducing the use of corticosteroid. For patients with asthma, arthritis, or other conditions that require medication to manage their illness, doctors can prescribe noncorticosteroid drugs. Surgery is recommended if the disease is caused by a tumor that is present in the pituitary gland, adrenal glands, lungs, or pancreas. If surgery does not remove the tumor completely, radiation therapy is used in conjunction with the operation. Medications such as Nizoral, Lysodren, and Metopirone are prescribed to control production of cortisol when the surgery or radiation therapy doesn’t work. The length of recovery depends on the severity and cause of the Cushing’s Syndrome. Patients should be advised to increase their daily activities slowly due to weakened muscles. They need to be sure that they are eating sensibly and getting enough calcium and Vitamin D to help strengthen their bones. They need to monitor their mental health because depression can develop due to being overwhelmed or having difficulty coping with recovery. For aches and pains; the patient can take hot baths and do low impact exercises such as water aerobics. For patient recovery from cognitive difficulties, they can do crossword puzzles or math problems to exercise their brain and help to improve their brain function.

underage drinking Essays

underage drinking Essays underage drinking Essay underage drinking Essay E. Donahue Matt W. English 101 9/24/2013 Am I an Adult Yet? Some would argue that the drinking age shouldnt be lowered because of three very real risks, drunk driving, alcohol poisoning, and violent or destructive behavior. Drunk driving is a stain on our civilization. An average of 17,000 individuals die each year in drunk driving related deaths. It seems quite plausible that were alcohol to be legalized for those under the age of 18, the 15. 1% of 18 to 20 year olds who drink before getting behind the wheel would rise significantly. A brief stroll through nearly very campus in America reveals keg parties, crowded bars filled with fake ID minors, and rowdy sorority and fraternity functions. When you consider that adolescence is a time of great impulsivity and tendency for violence and destructive behavior, the dangers of legalizing alcohol for minors become that much more real. The main problem with the United States having a drinking age of 21 is that the age of majority is 18 (19 in Alabama and Nebraska), as it is throughout most of the world. That is the age when a person assumes the legal rights and responsibilities of an adult. Consequently, anyone in the United States who has reached the age of 18 is legally eligible to vote, run for office, enter contracts, marry, engage in consensual sex with other adults, adopt children, Join the military, be subject to the draft, purchase tobacco, and purchase pornography; that is, everything under the sun except buy a beer. Just over half the 15-year-old boys reported drinking alcohol in the previous week, with an average intake of 14.5 units. This compared with 46% of 15- year-old girls drinking an average of 11.2 units. In their first year of secondary school, 5% of boys and girls said they had drunk alcohol in the previous week. This rose to 18% of boys and 19% of girls by the age of 13. Among the drinkers aged 11-13, the average consumption was 8.3 units by the boys and 4.6 by the girls. The findings came from a survey of more than 7,000 pupils at 225 schools in England, carried out by the National Centre for Social Research and National Foundation for Educational Research in autumn last year. A full report will be published later this year. Previous surveys showed the proportion of 11 to 15-year- olds drinking alcohol in the previous week rose from 20% in 1998 to 27% in 1996 before falling to 21% in 1998 and 1999. Last year the proportion rose again to 24%. A spokesman for the charity Alcohol Concern said: It reinforces our belief that there needs to be much more emphasis on education and prevention in terms of making people more aware of the dangers of alcohol misuse. Young bodies are just not made for drinking alcohol. The survey showed the proportion of 11 to 15-year-olds using drugs in the last month rose from 7% in 1998 to 9% in 2000. The proportion using drugs at least once during the previous year rose from 11% to 14% over the same period. At the age of 11, 3% had tried drugs over the last year mostly cannabis. Older children were more likely to have experimented, with 28% of 15-year-olds saying they had taken cannabis in the previous 12 months, 9% stimulants such as cocaine, ecstasy or amphetamines, and 1% heroin. Among 11 to 15-year-olds, 10% said they were regular smokers (at least one cigarette a week). Last year anti-smoking campaigners welcomed figures showing the proportion of young smokers fell from 13% in 1996 to 9% in 1999. The most prolific smokers were 15-year-old girls, with 26% owning up to being regular smokers compared with 25% in 1999. Sir Paul Nurse, director general of Imperial Cancer Research Fund, said the figures showed why the government was wrong to postpone legislation to ban tobacco advertising. Young peoples smoking rates have been falling since 1996 and it would be tragic if we were seeing the beginning of a reversal in this trend The government is sitting on a bill that would save thousands of lives each year and would protect precisely this group of vulnerable people. A spokeswoman for the Department of Health said: We remain on course to meet our tar get of reducing smoking among the 11-15 age group to 11% by 2005 and 9% or less by 2010. We are concerned by the small increase in the percentage of young people who have used drugs in the last month and in the last year. However we are encouraged that the percentage of pupils reporting use of heroin and cocaine -the drugs which cause the greatest harm has remained low. On the rise in teenage drinking, she said: We look forward to the publication of the main report which will provide more detailed information on the young peoples drinking behaviour, and we will continue to monitor trends. A separate report on teenage drinking published by the Scottish executive found a rise in drinking among 12 to15-year-olds in the period 1998-2000. à ¯Ã‚ ¿Ã‚ ½ Thirty-nine young people died in 1999 after sniffing butane lighter refills, according to a report on UK deaths from volatile substance abuse by St Georges hospital medical school in London. Deaths due to gases, aerosols, glues and similar substances declined steadily over the past 10 years, but still account for one in 60 deaths among teenagers between 15 and 19. Is Your Teenager Using? The changes that youve noticed in your teenager may just be signs of growing up, but some can be dead giveaways for alcohol and drug use. Continued alcohol and drug use will affect your childs behaviour, attitudes and even choice of friends. If your child is using alcohol and drugs, its a good bet he (or she) is doing everything possible to keep that activity hidden. The last thing he wants is for his parents to give him a hassle about his newly found entertainment. But continued alcohol and drug use will affect your childs behaviour, attitudes and even choice of friends. Here are some signs to look for, if you think that your child may be using: Mood Swings Most teenagers go through normal mood swings. But look for extreme changes one minute happy and giddy followed by withdrawal, depression, or fits of anger or rage. New Friends? If you child is using, chances are he will begin hanging out with others with similar interests. Has your child suddenly turned away from his old friends? Is he hanging out with an older (driving age) group or with those that you suspect are using drugs? Bad Performance in School Has your childs attitude toward school suddenly changed? Have his grades gone from pretty good to very bad? Has he been skipping classes or school altogether? Physical Health Have you noticed a change in appetite? Does your child suddenly have digestive problems. Has he been treated for medical conditions that might be attributed to substance abuse, like gastritis or ulcers? Have his sleeping patterns changed? Evidence Have you notice any alcoholic beverages missing? How about the medicine cabinet? Anything missing there? Have you found unexplained empty containers around the house or grounds? Any paraphernalia? Has he suddenly started smoking cigarettes openly? Attitude Has your child developed a negative attitude against anti-drug or anti-alcohol programs, materials or literature? Has he been in trouble with the law for any reason? Has he developed a bad attitude toward any authority figures in his life? Have you found that your child has generally become dishonest about things? Little Things Have you noticed a change in hairstyle or fashion choices? Is he suddenly using breath mints consistently? Has he lost interest in tidiness in his room or does he pay less attention to personal hygiene? Overt Signals Has anyone ever told you your child is drinking or using drugs? Do you know that he has experimented. Has he suddenly developed the need for additional money, for vague or unexplained reasons? Have you ever seen him stagger? Or have you noticed any slurred speech? Changes in the pupils of his eyes, or redness or bloodshot eyes? Conclusion: A Better Way Instead of stigmatizing alcohol and trying to scare people into abstinence, we need to recognize that it is not alcohol itself but rather the abuse of alcohol that is the problem. Teaching about responsible use does not require student consumption of alcohol any more than teaching them world geography requires them to visit Nepal, or teaching them civics requires that they run for office or vote in presidential elections. We teach students civics to prepare them for the day when they can vote and assume other civic responsibilities if they choose to do so. Because either drinking in moderation or abstaining should both be equally acceptable options for adults, we must prepare students for either choice. To do otherwise is both irresponsible and ineffective, if not counterproductive. A recent study of the effectiveness of alcohol education programs compared those that present an abstinence-only message with those that present drinking in moderation as an option. It is clear that programs accepting responsible use are demonstrably more successful than are no-use-only programs.29 In spite of noble intentions and the expenditure of massive amounts of time, energy, and money the best evidence shows that our current abstinence-oriented alcohol education is ineffective. Simply doing more of what is not working will not lead to success; it is essential that we re-think our approach to the problem. Our youth are too important and the stakes are too high to so otherwise.

Marketing Strategy of Mcdonalds Essays

Marketing Strategy of Mcdonalds Essays Marketing Strategy of Mcdonalds Paper Marketing Strategy of Mcdonalds Paper Introduction: McDonalds is one of the biggest fast food companies in the market share today. It has been running in over 119 countries, as well as they have acquired over 31,000 restaurants in the world now. McDonald’s brand mission is to be customers’ favourite place and way to eat, they are aligned around a global strategy called the ‘Plan to Win’, they also committed to continuously improving their operations and enhancing their customers’ experience. As we all know that McDonald’s had successfully achieved their goal through out the years. (aboutmcdonald’s, 2012) Apart from this, as McDonald’s is a worldwide company, they also had the social responsibility to return the community; therefore, the ‘Ronald McDonald House Charities’ was established to build up their social image. Unfortunately, the market share is not only for McDonalds because there are still a lot other competitors in the market, like KFC and Burger King. So, McDonalds need a good marketing strategy to conquer other enemies and retain their position because the competition in the market is hypercompetitive. As all we know, the successful marketing strategy for McDonalds is based on their innovative and creative promotion and great marketing research in order to keep consumer’s loyalty. Eventually, this project will examine the success through three main sessions, which are marketing research, the marketing mix and the competitor strategies. Marketing Research: Every marketing strategy starts with the marketing research. In the fast food market, McDonald’s confronts competition form other businesses, in order to maintain the market share, McDonald’s needs to identify the needs and wants of customers, and creating the right marketing mix in order to keep customers’ loyalty so as to build up a long term relationship with their customers. Marketing research helps identifying the change of customers’ wills and anticipates how the changes will affect the sales figure. 1. Research method Market researches done by McDonald’s consider everything that affect buying decisions. (The times 100, 2012) The buying decisions could be affected by a wide range of factors, including psychological factors, like ‘what image does the product give’ or ‘how the consumer feels when purchasing’. Next, the economy changes could also affect the buying decisions, for example, the rising living standards. According to Salvam (2009), McDonald’s used both qualitative and quantitative data are developed in the research activities. After McDonald’s had collect the data, they will identify how appropriate the company’s products are for the future; the quality of employees and how well trained they are to offer the best services to customer and the financial resources that available for marketing etc. 2. Customer satisfaction The number of customers in the market is limited; it is essential to retain people once they have become customers to build long-term and successful business. The marketing research helps McDonald’s to indentify the types of customers and determine the type of products and services offered, price range, promotion strategies and even where the restaurants located. The ‘Happy Meal’ is one of the famous product line McDonald’s had produced, which targeted to young customers, the Happy Meal is served with food and a toy, McDonald’s ally with Hollywood studios such as Walt Disney, consequently, the Happy meal had become one of the most successful children’s cultural icons on the globe (Hong, 2009) and brings about a huge income to McDonald’s every single year. Apart from this, to respond the global criticism and the negative effect of the documentary ‘Super Size Me’ on McDonald’s are selling junk food, McDonald’s had introduce the more healthy food, such as salad and fruits to their menu, so as to associate their brand image with healthier food. This is one of the examples that shows how McDonald’s consider the social factor. These are all the examples of what McDonald’s done to achieve the needs and wants of customers. How McDonald’s influences their customers – The marketing mix It is known that McDonald’s used both polycentric and geocentric approach in creating their marketing mix. 1. Product It is known that most products go through a ‘product life cycle’, which sees all kinds of product will eventually go to the ‘decline’ stage. The marketing research discussed in the pervious part is vitally important to understand the changing wants and needs of customers. McDonalds constantly works to satisfy customers by developing new products to appeal them. For example, McDonalds introduced a variety of salads to appeal to the healthier conscious customers (Yahoo! Contributor Network, 2005), and recently, McDonald’s added a new product line named ‘great taste of America’ so as to attract young customers. (UK McDonald’s, 2012) 2. Price As we all know that customers draw their own mental picture of what a product is worth, therefore, it is important for McDonald’s to know the customer’s perception of value. (Brassington and Pettitt, 2006) McDonald’s will change their product price time to time based on the result of the marketing research, and offer the most reasonable price for the customers. 3. Promotions Every company has their own way to promote their products; McDonald’s is no different. The promotion strategy of McDonald’s could be classified into two aspects, which are the advertising promotion and sales promotion. 3. 1 Advertisement Advertisement is conducted on TV, radio, website, poster site, and all kinds of media that around our daily life. It is known that positive emotion can be very effective in creating memorable and persuasive messages (Brassington and Pettitt, 2006), this is also why the cheerful senses are always used in McDonalds’ commercials. Apart from this, customer-oriented appeals are also used in McDonalds’ advertisement. To advertise different types of customers, McDonald’s had different strategies, for example, they had co-operate with Walt Disney to produce toys that can attract children. Toy giveaways are a major promotion weapon in McDonald’s battle in the fast-food market share. McDonald’s have long put toys in kid’s meal to build traffic and encourage repeat visit from families. 3. 2 Sales Promotion McDonald’s had developed numerous of effective promotional campaign to attract more customers, and sales promotion is an aspect that they heavily rely on. It is believed that by adding extra value to the product, over and above the normal product offering, thus creating an extra inducement to consumers to buy or try them. (Brassington and Pettitt, 2006) McDonald’s strategy is to offer quality food quickly to customers at a good value. The pricing structure for McDonald’s over years has supported this message, McDonald’s has ran many promotions to increase product sales. For instance, they offer student offer, which gives out free hamburger, cheeseburger or ‘McFlurry Original’ with the customers purchase an ‘Extra Value Meal’ with a valid student ID card. Furthermore, McDonald’s also offer different types of coupons frequently in order to stimulate the demand and increase customers’ interest and desire to purchase their products. (McDonald’s, 2012) 4. Place Place, is about the physical location and the distribution points for products. McDonald’s had their special menu in different shops all over the world. For instance, Maharaja McBurger is a vegetarian burger marketed in India; Prosperity Burger is popular in China, Taiwan, Hong Kong, and Singapore; McDonalds offers Halal food in Muslim countries such as Saudi Arabia, UAE, Kuwait, Indonesia, Malaysia etc. Competitor Strategies: Nowadays, many fast food shops are building up in the market, which means the market share for fast food shop is becoming more competitive. As we all know, no company can be successful without a good competitor strategy. McDonald’s has become one of the well-known and famous fast food companies today because they have had an innovated and effective competitor strategy to conquer their enemies The major competitors of McDonald’s included Burger King, Doctor’s Associates and Yumburger. RQ Admit Company, 2012) Among all of the competitors strategies McDonald’s had applied, there are three main obvious ideas, which can help them establishing a good reputation and popularity in the market. New Production Strategy: As McDonalds had expanded internationally, in order to keep consumer’s loyalty and attract people’s attention, McDonald’s designs creative productions regularly which are both special and delicious, such as ‘shake shake chips’ and new version of burger. Clark, 2012) Furthermore, in order to spread further their market, they provided vegetarian food, which allowed customers that are vegetarian to purchase their product. Apart from this, McDonald’s has already established a great reputation in the market; therefore, they will be always exploiting their brand’s reputation and consumer’s desire to promote the new product. This is one of the effective ways, which could assist customers to gain their popularity and promote their new production. Healthy Food strategy: In this new generation, a new demand in the market has appeared. People are now craving for a healthy life and are more willing to purchase healthier food. Thus, on purpose of reaching customers’ new demand, McDonald’s had change their products from the traditional high-fat and oily food to food that contained lower calories and fat, as well as they had begun to provide some new choices of food, which are much healthier and more palatable, such as snack size fruit, walnut salad and yogurt parfait. (HubPages, 2012) Charity strategy: Ronald McDonald House Charities (RMDH) is one of the independent and egistered charities, whose mission is to provide comfort and safety place and environment for poor family and some ill or injured children. (McDonalds, 2012) There are some reasons why they built a charity. First of all, it is one of the unique strategies, which can make people feel that they have associated with the donation of the charity, after they purchased the food. Therefore, their reputation and population will increase in the mar ket and this will help McDonald creating a more positive image and change people’s rooted negative thought on fast food industry. Furthermore, RMDH can build up their brand name with co-operating with some charities to organize some activities. This is because it is one of the essential ways to let more people to be interested in McDonald’s. Thus, they can keep being one of the huge groups in the marketing share. Conclusion There is no doubt that McDonald’s is a successful company. The success of McDonald’s could be seen in the comprehensive and effective marketing research, the purposeful marketing mix created that satisfied customers needs and wants and the overwhelming competitor strategies, which helped McDonald’s to keep their market share. Reference: 1. Brassington, F. and Pettitt, S. , 2006. Principles of Marketing. England: Person Education Limited. 2. Clark, W. , 2012. Product Development Strategy for McDonald’s[online]. United Stated: Hearst Communications Inc.. Available from: http://smallbusiness. chron. com/product-development-strategy-mcdonalds-12207. html [Accessed 27 April 2012] 3. Hong, J. W. , 2009. Power of McDonald’s ‘Happy Meal’: Globalization of American Culture and Value. The Global Studies Journal. 2(2), pp. 143-154 4. Hubpages, 2012. Low Calorie and Healthy Choices at McDonald’s[online]. United State: HubPages Inc.. Available from: http://pbdietitian. hubpages. com/hub/low-calorie-and-healthy-choices-at-McDonalds [Accessed 22 April 2012] 5. McDonald’s, 2012. Ronald McDonald House Charities[online]. United Kingdom: McDonald’s. Available from: mcdonalds. co. uk/ukhome/Ourworld/Ronald-McDonald-House-Charities. html [Accessed 25 April 2012] 6. McDonald’s, 2012. Mission and Value[online]. United Kingdom: McDonald’s. Available from: aboutmcdonalds. com/mcd/our_company/mission_and_values. html [Accessed 23 April 2012] Yahoo! Contributor Network. , 2005. McDonald’s Strategic Marketing Mix. [online] http://voices. ahoo. com/mcdonalds-strategic-marketing-mix-372441. html? cat=4 7. R Q Amit Company, 2010. Marketing – McDonalds’ Style[online]. United State: R Q Amit Company. Available from: http://essayexpert. qapacity. com/financial-sucess/4604/marketing-mcdonalds-style/ [Accessed 25 April 2012]. 8. Salvam, P. , 2009. Expansion of McDonald’s to re gional markets. Management committee, 1, pp,1-10 9. The times 100. , 2012. The marketing process – A McDonald’s Restaurants case study. [online] http://businesscasestudies. co. uk/mcdonalds-restaurants/the-marketing-process/the-marketing-mix-and-market-research. html

Critical commentary about Ludwig Wittgenstein's view of 'hinge Essay

Critical commentary about Ludwig Wittgenstein's view of 'hinge propositions - Essay Example When what is considered known turns out to be false, it is a shattering experience that can change the perception of life and the worldview of those who are then enlightened by new truths. The idea of what is known is absolute is an important premise upon which entire belief systems are built. Wittgenstein, when he wrote about the theory of hinge propositions that ended up on a consolidated volume called On Certainty, he was searching for a way to eliminate scepticism from the general belief systems that exist within philosophy. Although the theory of hinge propositions appears to have a solution for the subject of scepticism, the idea that there can be ‘knowns’ has been historically refuted, changing the world view and the position of human beings through profound changes which prove that absolutes are not always absolutely true and are dependent upon cultural belief systems. There are many problems with the exploration that Wittgenstein has made on the concept of hinge propositions. In his search for an answer for scepticism, he made copious notes on the topic which is what have been put together in order to create the volume of work that is known as On Certainty. Moyal-Sharrock criticizes it as not being a work because it was never composed into a true book or volume, but rather it is a group of notes that are not well organized and they were never polished. Still, they have a thematic continuity that allows for an overall impression of the thoughts that Wittgenstein was having about certainty without the benefit of cohesion created by placing them together to form theoretical foundations.1 Prichard goes on to discuss how Wittgenstein is not trying to highlight something that is not accessible but is trying to shed light on what is familiar, creating a discourse on the nature of language and the way it is not only an activity, but a form of life. Language only has value as it is in use.2 How humans express their lives and what they know is centr al to creating socialization and culture, giving meaning and frameworks within which a certainty of knowing develops and creates a foundation for other theories and belief systems. Theory of Hinge Propositions The last year and a half of Ludwig Wittgenstein’s life produced a series of writing on philosophy that proposed great number ideas about the concept of what is known. As an example, Wittgenstein established that he knows that he has one hand and that he also has another. He established that â€Å"the earth existed a long time before my birth† as an assertion that this was another concept that was known (OC Preface). His purpose in bringing forward the ideas that seem so simple as truths was to create an awareness that there are always ideas that are a given and are the basis upon which theory is built. He states â€Å"That is to say, it belongs to the logic of our scientific investigations that certain things are in deed not in doubt† (OC  §342). He uses the idea of the hinge as a way to define what he means. He states â€Å"If I want the door to turn, the hinges must stay put† (OC  §343). In order to create inquiry, there are stabilities in belief that are maintained to make those theories work. There are absolutes that create a sense of stability upon which the world operates, those beliefs creating a solid platform from which to situate all other belief systems, some of which must then take leaps based

Project Proposal Research Paper Example | Topics and Well Written Essays - 500 words

Project Proposal - Research Paper Example In the view that campaigning increases the chances of success, it follows that the larger the campaign budget, the more chances of winning. For example, president Obama used more than twice the amount used in the McCain campaign (Gardiner, 2010). There are other examples that demonstrate the relationship between campaign budgets and chances of success. Ideally, campaigning follows the same principles as advertisement. The more popular brands enjoy more exposure. In the private sector, advertisements have such a significant influence on consumers that it sometimes results in monopolies (Gardiner, 2010). People choose the popular brand, despite the availability of better brands, in terms of performance, at a cheaper price. In the same way, a case can be made for extensive campaigns influencing the decision of American citizens. Therefore, it follows that the more access to cash, coming from corporate, the better and the chances of winning. To reduce the impact of funding on candidates, the Supreme Court directed that all donations by corporate be made to political parties. The principle behind this provision was that the limited power of the donations on the presidential candidates would limit the power of the donators on him or her(Torole, 2010). However, Tarole proposes that this not be possible. A candidate is bound to know the supporters of their campaign and thus feel an element of debt towards them (Bebchuk & Jackson, 2010). c. Corporate are the biggest financial entities and they have access to virtually unlimited funds. This implies that if the relationship between campaign and success is linear, then corporate have the ability to instill presidents in